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A boom in persons purchasing jewellery on-line has led to calls for additional retailers in the sector to capitalise on the trend by setting up transactional web sites. A report by an on-line market analysis enterprise claimed that the gap in between the number of people today shopping on-line and those get goods from bricks-and-mortar shops had narrowed to just eight per cent throughout 2009. Eighty-eight per cent of men and women claimed to have bought items of jewellery on-line throughout the year, compared with 96 per cent who visited a shop. Ladies, no matter if acquiring for themselves, or buying gifts to be given to someone else, produced up by far the largest proportion of on-line buyers.